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Just thought I would mention this. Next weekend (I think 3/7 -3/9), Bass Pro has its annual reel trade-in event (at least at the MD store). I recommend you double check before you go in case I got it wrong.

Trade-in an old reel (virtually any old reel will do) and you get a coupon for a certain dollar amount off your next reel. The discount is not based upon the old reel, but on the value of the new one purchased. I think the max is $100 off any reel over $500. For the many high-end reels that simply do not get discounted, this is a pretty good deal.
 
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