A store like Dicks has multiple outlets.I don't know how many they have but there's alot.They get manufactures to put out lines which are similar to the lower end products you find elesewhere,but with Dicks exclusive brand name on them.Makes Dicks look like their catering to their specific client base.They can do this due to their purchasing power,with all of the stores they have something as simple as a name change on a product is easy.It also allows the manufacture to have a cash flow production.When Dicks orders something they order for many stores,therefore ordering enough product to cover any difference in the cost of manufacturing.When you really get into it though there are far superior products out there.Of course these top of the line items cost more,but you get more with them.You also may have to look in many places to find what you want,or order it online.I have alot of equipment from Dicks hooks,line,gulp,bombers,sometimes terminal tackle.Most of my purchases are at mom and pop shops.The B&T's have more of the specific things which I use.I hope this helps.
FC