I don't have a favorite but I do love fishing with senkos. Bass catching machines. Also any kind of topwater is alot of fun for me too. I love seeing a fish chase and then take a swing at my lure on the top, especially when they miss but keep swinging until you hook em.
A nice 8-14" wild golden shiner under a balloon float does it for me. Even live lined with just a hook. Drag them behind the boat or chuck them under some thick sh!t, and hang on. Stripers, largemouths, smallies and big cats cant resist it. My second choice would be a 5-10" fresh caught shad. I know it is not a lure but you asked.
*8 original floating rapala minnow in brown/gold. When it's cold out fish it very slowly with long pauses. When bass are active leave it sit long enough for ripples from the lure hitting the water to dissipate and pull it 4-5' at a time. You can even troll it with good success.
When I bring a non-fisherman/fisherwoman with me or I can't make any artificials work this is usually what I'll do. As I got better with artificials I don't use live bait alot anymore but it's still fun. My largest LMBs have come on live sunnies. The shot below is my brother's biggest on a palm sized sunny. He's 6'2" 240lbs and the pic doesn't do the fish justice. Sunnies have never failed me.